Howard Falco

Author of
Invincible (BenBella Books, 2025), Time in a Bottle (Tarcher/Penguin, 2014), I AM: The Power of Discovering Who You Really Are (Tarcher/Penguin, 2010)

Howard Falco is an author, spiritual teacher, and mental strength coach to college and professional athletes. His insights on the power of the human mind have produced significant positive results in the thousands of people he has coached over the last 20 years. He has two published books out on self-awareness and inner power, “I AM: The Power of Discovering Who You Really Are” and “Time in a Bottle: Mastering The Experience of Life” (Penguin RandomHouse)  

Howard works using this power and what he calls next-level mindfulness with college and professional athletes and coaches in almost every sport (PGA Tour, LPGA, Korn Ferry, MLB, NFL, NHL, NBA, NCAA Football, Olympics). His recent work includes a PGA Tour, LPGA Tour player and Korn Ferry Tour Player, who after working with Howard all went on to win a championship on their respective tours.

Howard has developed a rare and impactful insight on the core nature of human creation, motivation and behavior. He has a clarity regarding how any individual achieves peak performance and moves closer to their full potential. This insight gives him an ability to offer anyone with the desire for positive change and new improved results, the understanding of exactly how to accomplish it. In a very relatable and effective way, Howard presents the wisdom regarding how to shift the probabilities of what is possible and how to step into a new attitude and awareness of mind. This new state of mind has a profound effect on one’s energy, thoughts, and results, both in sports and in life. Over the years he has used this understanding to help individuals and many young people understand and overcome depression, anxiety, grief, and many other issues related to mental health.

Twitter / Instagram / Facebook / HowardFalco.com / TotalMindSports.com / 8Wisdom.org / Represented by Stephany Evans

 
 
 

BookS BY Howard Falco

 
 

Time in a Bottle: Mastering the Experience of Life (Tarcher/Penguin, 2014)

Are you ready to put the power of time on your side?

Time is perhaps the most precious and highly coveted resource at our disposal. Yet spiritual teacher Howard Falco has encountered hundreds of people whose limited notions of time have been the primary cause of suffering and disempowerment in their lives. This book shows readers how adjusting their perspective on time will empower them to realize their greatest hopes and dreams.

Whether you desire greater abundance, better health, or more meaningful relationships, you have the power to collapse time, thereby actualizing your intentions faster than you ever imagined possible. Falco shows how personal awareness, thought patterns, feelings, and actions affect when our dreams become a reality. By broadening our understanding of time, we open the doors to an ocean of possibility.

 

I AM: The Power of Discovering Who You Really Are (Tarcher/Penguin, 2010)

"I AM is a fascinating, in-depth and eye-opening look at the very essence of how each of our lives are created in every moment." - Hale Dwoskin, author of the New York Times bestseller, The Sedona Method and featured teacher in The Secret

For centuries humankind has been asking fervent questions about the meaning of life. As Howard Falco learned, the answers to these questions can ultimately be found in the answer to just one: "Who am I?" In late 2002, in the middle of an ordinary life, Falco-a thirty- five-year-old investment manager with a wife and two children-sought the answer to this powerful question and remarkably this quest resulted in a sudden and all-encompassing shift in his awareness that revealed more about life and how we each create it than he ever imagined knowing. Startled by this new understanding and its implications for his own life and the lives of all others, Falco set out to share his discoveries. The stunning result is this book.

I AM takes readers on a life-changing journey in which they will discover the incredible power they have over their experience of life, finding that the doorway to eternal peace, happiness, and fulfillment lies in one of the shortest sentences in the written word but the most powerful in the universe: I AM.